Customer Ratings and Reviews

Someone wants to buy something from you. How do they know your product is worth the money and actually delivers on its promises? They look at customer reviews and ratings from other buyers. These are usually found on your website.

Lots of entrepreneurs (especially ecommerce store owners) have a section where customers can post reviews about their products. This is an excellent example of social proof and helps to build trust with future prospects. Testimonials pages on your website or reviews on Facebook, Twitter, Instagram, or Google my Business work much the same way.

Needless to say, both good and bad customer reviews influence the purchasing decisions of prospects. There’s no question about that. That’s why we suggest monitoring your ratings and reviews and replying to everyone. This is essential for safeguarding your brand’s reputation.

Reviews and ratings can also be used to your advantage. Go ahead and add the positive ones on your website! You could have an entire page dedicated to the testimonials of your happy customers. This is another tool to help build trust with prospects and solidify the relationship you have with existing customers.

Lastly, you can use positive reviews and ratings as customer-led marketing content. For example, statements like: “X% of our customers tell us they were delighted with x product.” Or, ” X% of our customers are thrilled with our delivery service,” and so on. This is major social proof and enhances your ad copy.

Why Customer Reviews and Ratings are Important

The statistics speak for themselves. Around 90% of potential customers look at reviews before even considering using a company, and 88% trust online customer reviews as much as they do personal recommendations. And 63% of people say that they’re more likely to buy from a company that has customer reviews than one that has none. Also, the more reviews and ratings you get, and the better they are, the higher search engines like Google will rank you. This is just another reason why you should encourage customers to review you.

To sum it up, managing customer ratings and reviews can result in increased sales, a boost in traffic to your website and social media accounts, and provide an insight into how to can improve your customer experience.