Conversion Centric Design
Conversion centric design is a framework used by web designers and entrepreneurs to craft web pages or landing pages, emails, and online ads to encourage visitors to carry out specific actions.
Usually, business owners want a design that encourages viewers to do one (or some) of the following:
- Fill out an opt-in email form
- Click a button
- Make a purchase
- Sign up for a free trial
However, this is often easier said than done.
You’ll need to use a combination of psychological triggers and compelling web design to increase conversions so you’ll be pleased to know that the tips below can help you do precisely that:
Contrast & Color
Contrasting colors make your call-to-action button stand out from the rest of the page. To help you plan the design of your landing page, we’ve listed a few of the emotional responses elicited from a variety of colors:
- Red: Danger, stop,
- Blue: Calming, trustworthy, mature
- Green: Growth, positive, organic
- White: Pure, clean
- Black: Serious, sleek
- Gray: Integrity
- Brown: Wholesome
- Yellow & Orange: Positive
- Gold: Conservative, elegant
- Purple: Contemporary, royal
- Pink: Feminine, warm
- Metallics: Sophisticated, wealthy
Directional Cues
Directional cues are elements on a page that direct the eyes to the most critical aspect of the content. This way, you make the focus of the webpage clear from the get-go. Great examples of directional cues include arrows and pathways.
White Space
White space is the area on the page that’s completely empty. It’s especially essential to include white space around your call-to-action button as it helps viewers stay focused on the main point (you don’t want to distract them by overcomplicating your web design). It’s also another way to ensure your call-to-action stands out from the crowd—win-win!
