Branded Keywords

SEO plays an important role in modern marketing and is of particular importance when it comes to ecommerce as these businesses rely entirely on a web presence to generate business. Branded keywords are intended to guide internet users who are searching for a business or product based on their knowledge of the brand.

What are Branded Keywords?

The most basic type of branded keyword is simply using the company name or the company URL, for example, “My Online Retailer” or “MyOnlineRetailer.com.” Branded keywords can be longer to contain more specific information: “My Online Retailer Products” or “My Online Retailer About Us.”

Why are Branded Keywords Important?

Branded keywords direct users who are familiar with the brand to the website or specific page on the website. This would mean that the user is already familiar with the brand name, either through advertising or word of mouth. The user will either want to find out more about the brand or be searching for a specific product offered by the brand. Therefore branding keywords need to be directed at this type of search activity.