Automated Emails

Ecommerce still heavily relies on email marketing and advertisement to reach out to potential (and longtime) customers. As such, automated emails have become an invaluable tool for ecommerce marketers. Email automation gives merchants the ability to more effectively market to a larger audience sphere with a quarter of the usual effort used in traditional “hands-on” marketing campaigns (such as email newsletters and the like).

Why are Automated Emails Important?

A marketing campaign that relies on automated emails needs to only be set up once. It works on a trigger and action system. For example, once a customer meets a certain requirement or a “trigger” (such as signing up for an email list), the system automatically sends them an email or set of emails that are specific to their situation.

The various kinds of automated emails include transactional emails (receipts, shipping and order confirmations, invoices, welcome messages), personalized business emails (usually sent out to targeted customers and individuals), and timed auto-responders (emails that are sent out to people at a particular schedule—once every Monday, twice a month, upon subscription to the email list, etc.).